Ideacamp · Design systems and 0→1 product design
Work with an experienced designer in fixed-scope projects, with a price and a finish line you see before we get started.
Experience
14+ years designing products and the systems under them
Track record
Founding designer in AI. Led 0→1 design for multiple product teams
Specialty
Design systems, tokens, and accessible color
Focus
A deliberately light project load
Clear deliverables, a fixed price, and a finish line you can see up front. Start with the package that fits where you are today.
Your product's design, examined: what's broken, what to fix, and in what order, with a fixed quote for the fix.
You get
$3,500
The fee credits in full toward Build the Foundation or Design the Product, booked within 60 days. How the credit works.
A design system foundation your team can build on and keep consistent, shaped to what your product needs.
You get
$7,500 to $12,500
The founding-designer package: visual direction, the design foundation, and 3 to 5 core product flows, designed and specced for engineering handoff.
You get
$18,000
If your project doesn't line up with one of these, or you're still working out the scope, tell me what you're building. We'll find the right shape together, or scope something custom.
Agencies: I take white-label and overflow work in these same packages. Just mention it when you reach out.
Choose the situation that sounds like yours. Each one points to the package built for that problem, and its price.
A short form about your product and the problem in front of you. Ten minutes, no meeting.
Within 2 business days, a written scope, a fixed price, and a start date. If you'd rather talk it through first, a 30-minute call is there for the asking.
Async build: working files, written rationale, recorded walkthroughs, and a short written update every week — and on the larger packages, a quick weekly check-in call when it helps.
Handoff with documentation, and a structured revision round included in every package.
Scope you can see
The price and the finish line are in writing before any work begins.
You always know where it stands
Working files, written rationale, recorded walkthroughs, and a short written update every week. Progress never waits on a calendar.
Senior hands only
I keep the project load light by design, so every hour of your work gets the same senior attention, first sketch to handoff. No juniors, no handoffs.
Built to last
Everything ships with the tokens, docs, and pipelines your team needs to maintain it.
I've spent 14 years designing products and the systems underneath them. I was the founding designer at ReflexAI, and I led design for a new scenario-planning product at Tableau. Since then I've focused on building design systems, scaling early products, and leading 0→1 product design.
You work with me directly on every project. No juniors, no outsourcing, no handoffs between people you've never met.
— John Livornese, Ideacamp
Selected work
Design the Product
Led design for a new scenario-planning product at Tableau, turning spreadsheet models into something teams could build and compare together.
Read the case study →Build the Foundation
Founded the design system at a fast-growing startup and documented 20+ components, so features shipped faster while the design team tripled.
Read the case study →Client words, once the first projects wrap
Reserved for a founder's words after their project ships.
Reserved for an agency partner's words on a white-label build.
Reserved for an engineer's words on the handoff and docs.
The things worth knowing before we start. Still curious about something? Add it to your project note and I'll answer.
Working files, written rationale, recorded walkthroughs, and a weekly written update: what's done, what's next, and what I need from you. Calls happen whenever they'd genuinely help.
It's standards-based: DTCG tokens, Style Dictionary outputs to whatever platforms you ship, plain CSS variables if that's your stack. Your engineers see the pipeline before handoff, and the docs are written for them.
Get in touch anyway. Scoping is free, and if it isn't a fit I'll say so honestly rather than stretch one to fit.
Access to what the work touches: your Figma, your brand assets, and for most packages your codebase, view-only or a copy is fine. A decision-maker who can respond within a day, and a path to the right people on your team, design or engineering, when questions come up. Your scope doc will list exactly what's needed before anything starts.
Quietly and in writing, mostly. Questions collect in a shared doc instead of meetings, your engineers see the pipeline and docs before handoff, and everything ships under your conventions and governance. On the larger packages, a short weekly check-in keeps decisions moving.
Every project includes one structured revision round, with its scope written into the agreement so there are no surprises. What a round includes.
One senior designer: me, John Livornese. Fourteen years across startups and enterprise, founding designer at ReflexAI, led design for a new scenario-planning product at Tableau. No juniors, no outsourcing, no handoffs.
Yes, white-label. The same projects, delivered under your name, and your client relationship stays yours. Just mention it when you reach out.
Ten minutes, no meeting. Within 2 business days you'll have a written scope, a fixed price, and a start date. If it isn't a fit, I'll say so, and the scoping costs you nothing.
Got it
Thanks, your message is in. Within 2 business days you'll have a written scope, a fixed price, and a start date. If it isn't a fit, I'll tell you that instead.
While you're here